[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] In our last issue, we talked about the best places to start taking part in word of mouth conversations about your company. But once…
Tag Archives: employees
Do customers look forward to seeing you?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Umpqua Bank is committed to delivering an experience customized for each customer. Umpqua’s executive vice president of “cultural enhancement”…
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A brand of people
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. It’s strange how much of a brand’s foundation is laid by…
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Is your trusting cup half full or half empty?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. I believe you. Those three words show trust, honor, and respect. Beloved companies decide to believe. Trust and belief are cornerstones…
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Are you ignoring a very important audience?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. Employers have been in the driver’s seat for the past several years as the recession made jobs scarce and employees afraid. It’s been tough on organizations as well. No one wants to freeze open positions, have salary reductions, or cut…
