Many business have a fear that if they ask employees to talk about them, the wrong message might come out. That’s especially true with social media. For Joe Schaeffer, Paychex’s Social Program Manager, that fear came with a social media push on their employees’ most popular event of the year, simply called, Conference. According to…
Tag Archives: employee social media
Video: How Paychex got employees to share the (right) word of mouth message
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Video: How TD Ameritrade gives their employees ownership in social media
It’s hard for employees to get excited about spreading the word about your company if the only way they can do it is through corporate red tape. For TD Ameritrade’s social team, to make social media a part of everyone’s responsibility they had to enable and empower other teams, not command and control how they…
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Blog
December 17, 2014
Your employees = your 24/7 news source
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In the “good old days” you could control the messages generated by your company and about your company. Your CEO might be quoted in…
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Video: How GE earns millions in revenue with employees’ social networks
Think about all of the people your employees know: all of the people they could tell about your business. What if those people were graphed out in a network to show who knows whom? What if you could see which employees know your potential customers? For General Electric, that social graph is mapped out on…
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Video: How Paychex turned their employees into advocates in 14 days
Here’s the thing about getting your employees to spread word of mouth: Sometimes you just have to ask them. Paychex Social Media Program Manager Joe Schaeffer says they did it with a simple question: “What makes you #PaychexProud?” To get them to answer it, though, Joe did a little internal word of mouth marketing of…
Video: How Verizon works better together with a social intranet
As Verizon Portfolio Leader Laurie Shook admits, the push for internal social strategies can be a hard business case to make. But with the rollout of Verizon’s social intranet, Salesforce Chatter, she found the application could answer a lot of big business questions — the questions that would normally take hundreds of emails to ask….
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newsletter
August 11, 2009
Issue #144: How to get everyone involved in your online WOM
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth is best when it’s a company-wide philosophy. Here’s a few ways to get everyone…
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