Tag Archives: employee advocacy
Blog, Videos April 10, 2015

Video: How your employees can help your company become a powerful influencer

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You know that your employees are a big factor in why people trust your company. But did you know that people are twice as likely to buy your stuff if they’re recommended from an employee’s social media presence than from traditional marketing? That’s why, according to Susan Emerick, author of The Most Powerful Brand on…

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Blog March 18, 2015

Use your inside voice: Why your employees should be your #1 audience

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This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. When people think about marketing, they typically think about external marketing — marketing tactics aimed at potential customers. But no business can afford to…

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Blog December 17, 2014

Your employees = your 24/7 news source

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This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In the “good old days” you could control the messages generated by your company and about your company. Your CEO might be quoted in…

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Blog, Videos September 19, 2014

Video: How Paychex turned their employees into advocates in 14 days

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Here’s the thing about getting your employees to spread word of mouth: Sometimes you just have to ask them. Paychex Social Media Program Manager Joe Schaeffer says they did it with a simple question: “What makes you #PaychexProud?” To get them to answer it, though, Joe did a little internal word of mouth marketing of…

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Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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