Tag Archives: emotions

3-Minute WOM Lesson: The three fundamental emotions behind all WOM conversations

Note: This newsletter will soon be transitioning to WordofMouth.org under the name of “Word of Mouth Lessons.” But, as the name implies, it’s still going to be filled with practical, how-to advice to get more people talking about you. Sign up to be notified when WordofMouth.org launches: www.wordofmouth.org. When you begin to understand the fundamentals…

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Issue #125: Three reasons people talk about you

People engage in word of mouth for three core reasons: 1> The “You” reason 2> The “Me” reason 3> The “Us” reason 1> The “You” reason The “You” reason people talk is all about the stuff: The marketer and the products. People talk because you’re doing or selling something they want to talk about. If…

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Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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