Tag Archives: emotion

How do you sell what no one wants to buy?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Most of us don’t have the luxury of selling ocean front property, the coolest laptop, the latest in tractor technology, or porsches. But in most…

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7 word of mouth emotions

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth is personal. We tell our friends and family about a new book we’re reading, we talk to our co-workers about the…

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How to make talking about you feel great

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing is about the customer. People share your message when it says something about them as individuals, not just something about the company….

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Emotional Loyalty vs. Transactional Loyalty

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” The distinction between these two kinds of loyalty came home to me last summer when I was participating in a brainstorming session on behalf of a major Big Box retailer. They wanted to develop a loyalty…

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How you know when you’ve created a successful community

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” The engine of loyalty is community. The engine of community is mutual support. The most powerful agent in creating loyalty is belonging. I would argue that the main ingredients of a successful community all create a…

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Word of mouth research: The psychological burden of surprise and its influence on WOM

Straight out of something our friend Andy Nulman would riff on, a 2003 study conducted by Christian Derbaix and Joelle Vanhamme of Belgium’s Université catholique de Louvain shows the influence of surprise on word of mouth. Through a questionnaire, Derbaix and Vanhamme asked respondents to describe details of a consumption or purchase experience which surprised…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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