Tag Archives: eMarketer

5 sources of great word of mouth topics

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] As word of mouth marketers, it’s our job to give our talkers something worth talking about. All recommendations, referrals, and conversations are based on this…

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Word of Mouth Tip #4: Research always gets shared

When it comes to BtoB word of mouth, one of the best ways to get stuff shared is to give it away as research. People love to forward statistics, quote research, and cite your findings in their own studies. Your research efforts don’t have to be complicated. Here are 3 simple steps to creating something…

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Newsletter #206: How to get more WOM for what you’re already doing

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] With just a few tweaks, you can get a lot more conversations out of the remarkable stuff you’re…

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Word of Mouth Research: Moms trust strangers 12 times more than advertising

According to a survey of online moms by review site EXPO and highlighted by eMarketer, online moms doing product research trust consumer reviews and descriptions nearly 12 times more than that of manufacturer descriptions. Findings from the survey: 92% of moms trust the description provided by consumer reviews over manufacturer descriptions More than 80% of moms…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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