[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Email is still one of the most effective word of mouth marketing tools you have. Yet so many marketers take for granted that they…
Word of Mouth Tip #109: Putting a spin on it helps the regular become remarkable
Sometimes all it takes for the same old content to get a renewed sense of remarkability is to add a simple spin on it. You don’t know what’s going to work — so you have to keep trying until you find an angle. Zillow sends out a simple email newsletter showcasing properties around the world….