Here’s a good rule of thumb: If you’re unsure of how to do something worth talking about, look for things that everyone else is doing and try to do the opposite. It works for your policies, your design, your pricing, your copy — everything. Here’s a great example: For her new book, instead of putting…
Use the examples in this guide to help inspire ways to make your message more portable and shareable.
Read MoreThese tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.
Read MoreThe most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.
Read MoreAll word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.
Read MoreCreate a complete word of mouth marketing plan using this worksheet’s eight simple steps.
Read More
