This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. Marketing The art of selling Customer loyalty Brand promise Social credibility All very important concepts on my blog. And in your organization. At the core of every one of them is trust. Or the lack thereof. Think of any relationship…
Tag Archives: Drew McLellan
Go ahead, pinky swear!
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. I’m going to tell you the secret to incredible customer service, customer retention and word of mouth referrals. It’s quite complicated, so you’ll want to print off this post and hang it somewhere where you can refer to it every…
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Don’t wait for word of mouth
What are you doing to generate word of mouth? We all know how awesome word of mouth is. We know it beats any mode of advertising and that over 90% of consumers say it’s the most compelling factor in their decision to buy. We all want it. We want our customers to go skipping down…
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Grasshopper’s word of mouth case study
Recently, Grasshopper (formerly GotVMail) — a company that offers telephone services for entrepreneurs — launched a word of mouth campaign to let everyone know that they changed their name. To get the word out, they reached out to “5,000 of the most influential people in North America” (including our own Andy Sernovitz) and sent them…
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