Tag Archives: douglas atkin

The 5 ingredients of community glue

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” It may seem trite to have a list of ingredients. We’re talking about high-functioning communities here, not a sponge cake. But over and over, the same motivations, techniques and principles emerged as I talked to members…

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The two questions people ask before joining a community

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” These are the two universal (and often unconscious) questions people ask when deciding whether to join a community. They’re the two fundamental social needs that should be met if you’re going to successfully recruit potential members….

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How myths can inspire community members

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” Myths are stories, but with a critical difference. They have symbolic importance. They embody what the community is all about: its purpose, its beliefs, and its actions. Regular stories that relate things like events and achievements…

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The fan vs. follower vs. community checklist

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” Fan, follower, or community member? In the past, I’ve interviewed people about whether they are enabling real community. Most of them have been in the commercial arena. Many of them want to create communities around their…

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Purpose: The fundamental ingredient of all successful communities

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” What’s your purpose? At the heart of every successful organization is a clear purpose. It’s the thing that the founder starts with. It’s what successful organizations use for big and small decisions alike, often for decades…

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