This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” It may seem trite to have a list of ingredients. We’re talking about high-functioning communities here, not a sponge cake. But over and over, the same motivations, techniques and principles emerged as I talked to members…
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The fan vs. follower vs. community checklist
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” Fan, follower, or community member? In the past, I’ve interviewed people about whether they are enabling real community. Most of them have been in the commercial arena. Many of them want to create communities around their…
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Purpose: The fundamental ingredient of all successful communities
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” What’s your purpose? At the heart of every successful organization is a clear purpose. It’s the thing that the founder starts with. It’s what successful organizations use for big and small decisions alike, often for decades…
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