Some word of mouth topics are harder to spread than others. For example, the issue of hunger in Rhode Island is a difficult one for many people to comprehend. So to make their message more tangible, one food bank created empty cans branded as “Nothing.” Photo from Nail. The cans of “Nothing” were designed a…
Tag Archives: donations
WOM Tip #378: Make a physical reminder for word of mouth
Read More
Comments Off on WOM Tip #378: Make a physical reminder for word of mouth
WOM Tip #234: Make people ask “Why?”
Lots of fundraisers for charities and non-profits are pretty upfront — 5K fun runs, bake sales, and car washes, for example, aren’t that unusual. But what does it mean if your yard is covered in plastic pink flamingos that weren’t there the night before? One high school used “flocking” to earn money for their after…
Read More
Comments Off on WOM Tip #234: Make people ask “Why?”
