[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Everyone loves free stuff. But there are more clever ways to give your customers freebies than just handing out coupons or swag. Here are…
Tag Archives: donation
How cause marketing can be smart marketing
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their…
Read More
Comments Off on How cause marketing can be smart marketing
WOM Tip #207: It’s not about you, it’s about them
Most charity fundraisers aren’t all that exciting. But Pledgeit, a UK-based charity, takes fundraising beyond the 5K and asks you to come up with your own drive. They let you set up a challenge for a friend and pledge that if they complete it, you’ll donate money to Leukaemia & Lymphoma Research. Some call out…
Read More
Comments Off on WOM Tip #207: It’s not about you, it’s about them
WOM Tip #148: Invite your fans to help make your everyday processes more interesting
A lot of companies give money to charities — it’s nice, but not all that unique. But what if you could make your usual corporate giving into something worth talking about? The fact that American Express donates money every year is great, but not necessarily remarkable — it’s the fact that they bring their customers…
Read More
Comments Off on WOM Tip #148: Invite your fans to help make your everyday processes more interesting
