You have to create content people want to share. But that doesn’t mean you have to cave into the pressures of cheap tricks or click bait to make popular content for your company. For example, during National Volunteer Week, NewYork-Presbyterian Hospital used dogs, a GoPro, and GIFs — not to create a random listicle, but…
Tag Archives: dogs
WOM Tip #397: Tell the stories people want to hear — but make them meaningful
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WOM Tip #212: Show your fans exactly how to contribute to word of mouth
Nature’s Variety, a pet food brand, asked adopted-dog owners to share photos of their dogs to help them create a crowdsourced short film raising awareness for pet adoption. And if there’s anything dog owners love to do, it’s share photos of their dogs. A campaign like this taps into that pride and gives people the…
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WOM Tip #204: Think of other groups you can serve
Your talkers aren’t just your customers or even their friends and family. Sometimes they’re the people who can’t buy your stuff at all. Sometimes they’re dogs (or, their owners, at least). At Lakeview Water Park, a public pool in Idaho, the last day of their summer season is dedicated to dogs. The park shuts down…
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