This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. The smartest brands know that having an awesome product/service is important, but how you present that awesome product or service matters too. Yes, it…
Tag Archives: Disney
What Disney can (still) teach you about getting the best out of people
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Disney is the most wonderful place on earth, right? Or, is…
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Could being remarkable really be this simple?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. As you may know, I am a Disneyophile. I love the Disney parks, I love the Disney movies’ happy endings, and I love the…
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How Disney says, “I’m sorry”
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. It’s inevitable… we’re going to make a mistake or disappoint a customer. And while Love Story might have told us that “love means never…
It’s a small (and strange) world after all, brands
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. How much control does a company really have over their brand?…
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