Tag Archives: Dell
Live from BlogWell April 7, 2010

Dell: Social Media Outreach — Live from BlogWell

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4:30 — Kurt Vanderah introduces Dell’s Chief Blogger, Lionel Menchaca. 4:30 —  Lionel explains how Dell is changing its listening and engaging strategy. Has been doing since 2006. Is becoming more sophisticated. 4:32 – Lionel shares timeline showing growth from blog outreach in 2006 with very small team monitoring blogosphere and responding. When appropriate, would…

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Events, Other News October 30, 2009

Upcoming GasPedal events

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11/4 Ariba and Clorox: Launching new online communities (Member-only call) Click here 11/5 Dell and UPS: Monitoring online chatter about your company (Public call) Click here 11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner Broadcast System, Newell Rubbermaid, and Coke share case studies in corporate social media. You’ll learn how…

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Case Studies August 5, 2009

Dell’s Lionel Menchaca: Blending community and e-commerce

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As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco. At BlogWell, you’ll…

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Events July 31, 2009

Upcoming GasPedal events

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8/04 SAP: How to establish community guidelines (Member-only call) Click here 8/06 Dell: Blending community and e-commerce (Public call) Click here 8/12 SMBC Member Meeting 6: Morning big issue discussions; member-led unconferences; closing round-table discussion with a special guest (Private event) Click here 8/13 BlogWell Minneapolis: Walmart, McDonald’s, CME Group, H&R Block, Mayo Clinic, Progressive,…

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Events May 21, 2009

Announcing BlogWell San Francisco: How big brands use social media

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Hear Dell, Cisco, Wells Fargo, Intuit, SAP, Kaiser Permanente, and more as they share corporate social media case studies at BlogWell San Francisco on June 23. In one afternoon, we’ll discuss measuring ROI, managing teams, dealing with legal issues, working with agencies, BtoB blogging, internal communications, blogging in regulated industries, and creating great content. This…

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Other News April 7, 2009

Bob Pearson joins GasPedal as President of the Blog Council

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Big news! Bob Pearson, former VP of Communities and Conversation at Dell, is joining GasPedal as President of the Blog Council and Senior Vice President of Communities. (Read the announcement here.) With more than 25 years at three Fortune 500 companies and as one of the pioneers of corporate social media, Bob brings a wealth…

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Case Studies March 9, 2009

From the book: New word of mouth case study on Dell

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One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, starting with Dell:…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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