Tag Archives: Debbie Curtis-Magley
Blog, Videos July 18, 2014

Video: How to use social media for crisis management

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For most brands, social media ROI means “return on investment.” But for some brands, it also means “rescue of image.” According to Debbie Curtis-Magley, Director of SAP Cross-Cloud Social and Community at Ariba, social media can be a great tool for influencing positive word of mouth about your brand. You just have to use it…

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Blog, Case Studies March 22, 2012

How UPS is Mastering Customer Service with Social Media, presented by Debbie Curtis-Magley

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One of the fundamentals to keeping customers happy is by providing excellent customer service. This presentation from UPS‘ Manager of Corporate PR, Debbie Curtis-Magley, focuses on how to deliver excellent customer service on Facebook and Twitter. Debbie shares the ups and down of their experiences and concludes with their five important lessons learned. A few…

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Blog, Case Studies, Events February 8, 2012

How UPS uses social media for customer service — live from BlogWell

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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no startups —…

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Case Studies, Events January 21, 2010

Social media case study from Debbie Curtis-Magley of UPS

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Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Case Studies November 10, 2009

UPS: Protecting your brand through social media — live from BlogWell

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3:40 — Phil Nieman introduces Debbie Curtis-Magley, Manager, Corporate Public Relations at UPS. 3:42 — Debbie: I’m going to talk about protecting your reputation. This conversation centers around a labor law that was passed that affected FedEx, and that UPS was already following (Debbie shows a video of FedEx’s effort to target UPS). 3:45 —…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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