Tag Archives: customer service

Professional and courteous

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. The plumber’s promise. As I was gazing out of the window…

Read More 2 Comments

3 one-sentence word of mouth wonders

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Short is sweet when it comes to word of mouth topics. Why? Because word of mouth is lazy. To get people to talk about…

Read More 1 Comment

WOM Tip #198: Be an advocate for your customers

Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of service one step further by becoming an advocate for your customers? Phone system provider Grasshopper does just that with their “Tell Us Your…

Read More Comments Off on WOM Tip #198: Be an advocate for your customers

A brand of people

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. It’s strange how much of a brand’s foundation is laid by…

Read More Comments Off on A brand of people

Framing the 5 Customer Experience Competencies

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. To make customer experience stick as part of your operation, you need an organized and phased approach for integrating customer experience…

Read More Comments Off on Framing the 5 Customer Experience Competencies

50 small things to help improve your customer service

This is a guest post from Greg Meyer, a member of the Customer WOW team at Desk.com. “The Thank You Effect” is an example of a small action that prompts meaningful next steps to measurably improve service in any company. In my experience, there are a number of these small actions that, when evangelized through a support…

Read More 6 Comments

3 ways to earn fans with your unused stuff

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] This week we’re asking you to take a look at the stuff you already have that could lead to great word of mouth topics…

Read More Comments Off on 3 ways to earn fans with your unused stuff

Be more awesome by following up

This is a guest post from Greg Meyer, a member of the Customer WOW team at Desk.com. Photo by Steve Bahcall. The single most important thing you can do to increase customer value is to follow up on the things you said you would you do the last time you talked to the customer. In…

Read More Comments Off on Be more awesome by following up
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More