[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People love talking about those rare moments when companies make someone’s day or, even better, when they save the day. It’s all about the…
Tag Archives: customer service
How to turn a bad review into a better review
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” We all get bad reviews. No matter how hard you try, you’re going to screw up a job every so often. So what do…
WOM Tip #265: Have your customers’ backs
At Mother’s Day brunch, great service, delicious food, and the perfect atmosphere still can’t make up for what you forgot: the card. That’s why Lazy Dog placed this in the men’s bathroom on Mother’s Day — a box full of blank cards saying “No worries, we got your back.” That’s going the extra mile to…
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Can community be automated?
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. In our rush to scale social and plug it into…
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