Tag Archives: customer reviews

When am I going to review this backpack?

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. I’ve had it for years. It’s as good as new, after non-stop…

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Be nice when you say bad things online

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Is anyone still willing to argue that consumer reviews are not…

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10 tips for achieving 100% customer satisfaction

This is a guest post from Jeff Frank, owner of Simplicity Sofas — a company that designs and manufactures furniture for small rooms and narrow entranceways. As a furniture manufacturer and e-commerce retailer in High Point, North Carolina, Simplicity Sofas specializes in furniture for small spaces. And after more than six years in business and…

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WOM Tip #380: Ask your customers to tell a story

Everyone knows testimonials are powerful. But not everyone knows which questions to ask customers to get great recommendations — the ones that say much more than, “it was good.” Mercedes-Benz, for example, has lots of fans with plenty of great things to say about their cars, but so does every other luxury car company. So…

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6 ways to turn a critic into a fan

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Critics are just potential fans that haven’t been won over yet. They represent opportunities — and if you can make them happy, they’ll tell the world…

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Word of Mouth Tip 104: Don’t filter your customer feedback

Testimonials are powerful word of mouth motivators. No copy you could write or ad you could create is as good as honest praise from a happy customer. Word of mouth marketers know this — but that marketer part can be tempting. We want to edit them, clean them up, and show only the glowing reviews….

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Word of Mouth Tip #116: Put customer love where everyone can see it

Amazing praise from happy customers doesn’t do anything for you unless people can see it. Post reviews where everyone can find them. Link to great blog posts about you online. When customers send you raving feedback, politely ask if you can use it in your marketing materials. This is the way to do it: The…

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3-Minute WOM Lesson: What to do about those negative reviews

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth marketers see the opportunity in negative customer reviews. How to make the most of…

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