This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Customers are assets to be cared for and nurtured. Beloved companies are always aware of how their assets…
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Video: How U.S. Cellular creates incredible local relationships
Great relationships start great word of mouth. A good mindset for that? Try treating your customers like neighbors. That’s what U.S. Cellular’s Sharif Renno did, and the result was a 22% increase in sales. Customers in Milwaukee loved Sharif, the brand, and each other. This renegade store manager had started a real following and was…