[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Got big fans? Make a big deal out of it. Amplifying your customer love helps them feel great, helps your employees feel great, and…
Tag Archives: customer love
Loyalty is not just about the data
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. Are the right people in the room when you talk about…
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Use that spotlight — on your customers
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. As a brand, you have a spotlight. Yes, some are…
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Excerpt from “Can’t Buy Me Like”
Authors Bob Garfield and Doug Levy share practical advice on how to earn trust from your customers.
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Turning the tables on loyalty
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Brands talking about loyalty has been happening for decades. And…
Video: Mike Faith explains how Headsets.com took risks that got people talking
Boring stuff doesn’t start conversations. But risky, unexpected, and surprising? Now we’re talking. If it pushes the edge, it could be great word of mouth marketing. What wacky stunt have you been too afraid to try? Is it unique, repeatable, or topical? Would it have more people laughing than shaking their heads? In the video…
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