This is a guest post from Jeff Frank, owner of Simplicity Sofas — a company that designs and manufactures furniture for small rooms and narrow entranceways. Recently I read an article entitled Fire Your “Bad” Customers and Send Them to a Competitor by Noel Peebles who begins the article by saying, “Let’s face it; some…
Tag Archives: customer experience
6 ways to transform your competitor’s “bad” customers into your “great” customers
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The need for a Chief Customer Officer: How to prevent customer quicksand
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. We all suffer from silo dysfunction. Silo dysfunction is the inability or lack of collaboration inside the corporate machine to link…
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WOM Tip #166: Use small stuff to make big impressions
While your service and your stuff are key to giving your customers a remarkable experience, sometimes what they talk about has more to do with the little details. These small things make for great opportunities to let your personality shine through and start word of mouth. Lots of companies use coupons and discounts — but…
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Toothpaste and WOM: Recommended by all dentists
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. If I’ve said it once, I’ve said it a thousand times. In the social era, you don’t necessarily need BIG or expensive campaigns to generate huge word of mouth. A tube of toothpaste and a nice handwritten note can do the…
Why a culture of belief is crucial to customer loyalty
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Too often in our daily lives, it feels as if businesses hold all the cards. As employees, we are penned in…
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How to hire customer service superheroes
This is a guest post from Greg Meyer, a member of the Customer WOW team at Desk.com. Photo by Andrew Becraft. Say you’re going to start a company, and the first thing you want to do is provide amazing customer service. Are you going to hire the brilliant person who alienates customers? Or are you…
