This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Many companies try to copy the actions that result from beloved companies’ decisions. The fact of the matter is…
Tag Archives: customer experience
It’s more than action, it’s intent and motivation
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What we can learn from delighting in our customer’s surprise
This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. My wife, Kathie, and I traveled to Chicago…
How a “Do Not Disturb” sign created buzz
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. As per my post about Alan Webber’s Rules of Thumb book, one of my favorites…
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WOM Tip #312: Great partnerships help you create once-in-a-lifetime experiences
As cool as it might be to give your customers that one fantastic experience they’ll never forget, it can be hard to pull it off with limited resources or a small budget. But the good news is you don’t have to do it alone. In fact, partnering with other companies to make something awesome happen…
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WOM Tip #265: Have your customers’ backs
At Mother’s Day brunch, great service, delicious food, and the perfect atmosphere still can’t make up for what you forgot: the card. That’s why Lazy Dog placed this in the men’s bathroom on Mother’s Day — a box full of blank cards saying “No worries, we got your back.” That’s going the extra mile to…
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