Tag Archives: Cumberland Farms

How Cumberland Farms used word of mouth to go from zero to 100,000 Facebook fans in just 6 months

New England convenience store chain Cumberland Farms knew they had a strong fan base around their Chill Zone products (especially among teenagers), they just needed a way to bring this passion out into the open. So, together, our team at Likeable Media and Cumberland teamed up to create and launch their Facebook fan community. Using Facebook…

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