[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Often, customers and real people turn out to be better marketers than we are. Of course, it takes a little creativity to get them…
WOM Tip #312: Great partnerships help you create once-in-a-lifetime experiences
As cool as it might be to give your customers that one fantastic experience they’ll never forget, it can be hard to pull it off with limited resources or a small budget. But the good news is you don’t have to do it alone. In fact, partnering with other companies to make something awesome happen…
Winners of the revised edition of Andy’s best-seller on word of mouth marketing
A big congratulations to Vicky Hennegan, Nick Scarpino, Tim Bursch, Scott Davila, Michael Steedle, Derek Smith, Cristhian Mestre, Katia Adams, Monica Ginder, and Sara McVey. You folks have won a limited edition, super-secret copy of the revised edition of Andy’s Word of Mouth Marketing: How Smart Companies Get People Talking. If you’re one of the…
Andy Sernovitz’s “Word of Mouth Marketing: How Smart Companies Get People Talking” (Revised Edition)
We gave away 10 copies of the revised edition of Andy’s book, Word of Mouth Marketing: How Smart Companies Get People Talking. Not only does this book contain all the great content of the new edition, but our giveaway was for the super-secret collector’s version outlining the high ambitions and responsibilities of the Secret and…