When a BtoB’s YouTube video trends higher than Lady Gaga for any amount of time, you know they have something worth talking about. But as Corning’s “A Day Made of Glass” video soared past 21 million views, they had to find a way to keep the conversation going. Luckily for them, as a 162-year-old business,…
What type of content should my company produce?
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. “What type of content should my company be producing?” This seems…