Tag Archives: conference

How WindsorONE made an impression on a budget

This is a guest post from WindsorONE’s CEO, Craig Flynn, and Director of Marketing, Brian Bunt. See more posts like this about word of mouth marketing for all types of companies on their blog. After reading a blog posting by Saul Colt on disruptive marketing, we were inspired to try our own version. The WindsorONE…

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Video: How Paychex got employees to share the (right) word of mouth message

Many business have a fear that if they ask employees to talk about them, the wrong message might come out. That’s especially true with social media. For Joe Schaeffer, Paychex’s Social Program Manager, that fear came with a social media push on their employees’ most popular event of the year, simply called, Conference. According to…

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How to make everything you say a treasure to your audience

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. My first time attending the TED conference was a bit of…

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WOM Tip #455: Turn business trips into word of mouth trips

You don’t have to have a physical store to get out there, meet your fans, and earn word of mouth face-to-face. But you also don’t have to hold a big, expensive event to do it. When a team from Pinterest went to South by Southwest in Austin, they didn’t fly from San Francisco. Instead they…

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3 ways to hold more remarkable events

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Holding an event can be an exciting (and sometimes stressful) way to raise more awareness for your business and to help people get to…

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From the book: BtoB word of mouth opportunities at conferences and trade shows

This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. BtoB marketers spend a ton of time at conferences and trade shows. They make speeches and sit on panels. And…

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From the book: New word of mouth case study on FreshBooks

One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, continuing with FreshBooks…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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