This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. The competition is fierce out there. The battle for the consumer…
Tag Archives: competition
Why sending loyal customers away is great for business
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. When I was in my final year of high school, some of the more, shall…
The inferior brand
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Not everyone works for Apple. Not everyone has a brand like…
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WOM lessons from the 2009 NRA Show: Make it a competition
Supergenius Example #5: Cintas A couple of booths were inviting interaction with a few mini games or quizzes at the NRA Show 2009, but the one that perked our interest was Cintas‘ head-to-head fire extinguisher competition. Cintas — who was promoting their fire safety equipment — encouraged participants to take on one another in a…
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