This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” Myths are stories, but with a critical difference. They have symbolic importance. They embody what the community is all about: its purpose, its beliefs, and its actions. Regular stories that relate things like events and achievements…
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Purpose: The fundamental ingredient of all successful communities
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” What’s your purpose? At the heart of every successful organization is a clear purpose. It’s the thing that the founder starts with. It’s what successful organizations use for big and small decisions alike, often for decades…
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