Tag Archives: community engagement

WOM Tip #129: Ownership makes everything more remarkable

Think you have trouble starting word of mouth for your stuff? What if you had the job of getting people excited about fire hydrant maintenance? After all, clearing away snow and ice is not that exciting or fun. But even boring topics like these can get a jumpstart on word of mouth by giving people…

Read More Comments Off on WOM Tip #129: Ownership makes everything more remarkable
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More