Tag Archives: community building

It’s your thing

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. We all have it. That “thing” that people know us…

Read More Comments Off on It’s your thing

The fallacy of community

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Let’s talk about community for a moment, shall we? Remember…

Read More 6 Comments

The two questions people ask before joining a community

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” These are the two universal (and often unconscious) questions people ask when deciding whether to join a community. They’re the two fundamental social needs that should be met if you’re going to successfully recruit potential members….

Read More Comments Off on The two questions people ask before joining a community

How Scripps Networks used Facebook to launch a brand — live from BlogWell

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco or Seattle to hear brands like Adobe, Symantec, SAP, Mattel, Microsoft, MillerCoors, Boeing, and Intel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal…

Read More Comments Off on How Scripps Networks used Facebook to launch a brand — live from BlogWell
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More