This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. Trust the locals Tony Saucier is the Director of Social Media…
Tag Archives: community
Video: How Autodesk earned back the community they lost to Facebook
In the past, Autodesk relied heavily on Facebook to make connections with their customers. So when the platform changed its policies, their ability to reach customers plummeted. To build back relationships with their customers and create a sense of belonging to the brand, Autodesk had to reboot their community strategy. In his presentation at SocialMedia.org’s…
Is there such a thing as too much community management?
This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. If you’ve engaged with me on Twitter, you know I am big on replying. I’m on there as…
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WOM Tip #218: Art brings big groups of talkers together
TD Bank turned their New York storefronts into art galleries by displaying works from local artists in their windows and in Grand Central Station. They also brought together ten artists to create something from recyclable material. The proceeds from the art goes to four different environmental organizations in the city, but TD Bank is also…
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WOM Tip #219: Ask your fans to get in on the joke
Newcastle is known for their tongue-in-cheek advertising, showing actors reluctantly endorsing their stuff, making a social media presence for a cardboard beer coaster, and sponsoring this post on Gawker: “We’ve Disguised This Newcastle Ad as an Article to Get You to Click It.” For this social media campaign, they asked their fans to submit photos…
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