Tag Archives: Coke
Blog, Videos April 17, 2015

Video: How Coca-Cola turned customer feedback into a sold-out product

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One group of fans couldn’t be clearer about what they wanted Coca-Cola to do: Bring back their discontinued 90’s hit, Surge. In fact, these Surge fans didn’t just have a Facebook group for the movement, they also bought a billboard outside of Coke’s headquarters to relay the request. For Natalie Johnson, Coca-Cola’s Social Media Manager,…

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Blog, Videos October 25, 2013

Video: 3 questions Coca-Cola asks before sharing content

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A huge company with a lot of history like Coca-Cola has tons of stories to tell — some are remarkable and some — not so much. According to Ashley Callahan, their Manager of Digital Communications and Social Media, to keep Coke’s content compelling for their social content hub, Coca-Cola Journey, they ask a series of…

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Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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