[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] There are tons of ways you can use tech to connect with your fans, and while Facebook, Twitter, and email are great, don’t forget…
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From the archives: Word of mouth is a cross-culture activity
University professors from France and Hong Kong teamed up in 1995 to release a research document investigating how interpersonal influence from opinion exchange was an important factor for consumers when adopting a product or making a brand decision. The study entitled, “A Cross-Cultural Study of Interpersonal Information Exchange,” looked at the trend on an international…
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