At Cisco, sales reps use LinkedIn to build relationships with potential customers, inspire word of mouth, and earn trust. According to Jennifer Roberts, Cisco’s Marketing Manager, it’s helped them build better networks and reach more customers. But they didn’t get there without some training and lessons learned along the way. Check out Jennifer’s case study on social selling in this presentation at SocialMedia.org’s Member Meeting.
Tag Archives: Cisco
Video: How Cisco gives their sales reps the tools to build relationships with customers
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newsletter
June 28, 2011
3-Minute WOM Lesson: Word of mouth ideas from BtoB brands
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] “Sounds great, but does any of this word of mouth stuff work for BtoB brands?” That’s one of…
Case Studies
June 6, 2011
How Cisco is building their online presence in social media — live from BlogWell
Come to an upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco or Seattle to hear brands like Adobe, Symantec, SAP, Mattel, Microsoft, MillerCoors, Boeing, and Intel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal…
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Events
August 27, 2010
Upcoming GasPedal events
9/1 Cisco: How we structure social media (Private member call.) Learn more 9/14 Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign (Private member call.) Learn more 9/21 Alberto Culver: Managing promotions on Facebook (Private member call.) Learn more
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Events
August 20, 2010
Upcoming GasPedal events
9/1 Cisco: How we structure social media (Private member call.) Learn more 9/21 Alberto Culver: Managing promotions on Facebook (Private member call.) Learn more
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Upcoming Calls
September 30, 2009
Live public call: Cisco and the SMBC’s Bob Pearson explain how to step up your company’s social media learning curve
Jeanette Gibson, who serves as the Director of New Media at Cisco, and Bob Pearson, who serves as Chief Evangelist of the Social Media Business Council, will lead a public conference call, “Stepping up your company’s social media learning curve.” Your company knows social media outreach is important, but where should you go with that?…
Case Studies
July 27, 2009
SAP’s Mark Yolton: Creating vibrant, engaging online communities
As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco. At BlogWell, you’ll…
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Case Studies
July 22, 2009
Cisco’s Jeanette Gibson: Using social media for daily communications
As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco. At BlogWell, you’ll…
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Current Openings
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