Come to an upcoming BlogWell: How Big Brands Use Social Media conference in New York or Washington D.C. to hear brands like Scholastic, GE, Walmart, Delta, USA Today, ConAgra Foods, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…
Tag Archives: case study
Case Studies, Videos
March 25, 2011
How Research In Motion uses social tools to support BlackBerry customers — live from BlogWell
By Cale Johnson
Case Studies
February 16, 2011
How Discovery Communications used social media to reinvent Shark Week — live from BlogWell
Come to an upcoming BlogWell: How Big Brands Use Social Media conference in New York or Washington D.C. to hear brands like Scholastic, GE, Walmart, Delta, USA Today, ConAgra Foods, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…
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Comments Off on How Discovery Communications used social media to reinvent Shark Week — live from BlogWell
Case Studies
February 9, 2011
How Johnson & Johnson uses social media in a highly-regulated industry — live from BlogWell
Come to an upcoming BlogWell: How Big Brands Use Social Media conference in New York or Washington D.C. to hear brands like Scholastic, GE, Walmart, Delta, USA Today, ConAgra Foods, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…
Read More
Comments Off on How Johnson & Johnson uses social media in a highly-regulated industry — live from BlogWell
Case Studies
January 20, 2011
How Pfizer created their social media playbook — live from BlogWell
Come to an upcoming BlogWell: How Big Brands Use Social Media conference in Austin, New York, or Washington D.C. to hear brands like Toyota, REI, Dell, GE, Walmart, H&R Block, ConAgra Foods, and more share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…
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Comments Off on How Pfizer created their social media playbook — live from BlogWell
BtoB, Case Studies
December 28, 2010
How SAP Used Social Media Reporters to “Energize” a Corporate Event — live from BlogWell
Come to BlogWell: How Big Brands Use Social Media on February 2 in Austin to hear Toyota, REI, Texas Instruments, Kellogg’s, Dell, Sabre Holdings, Coldwell Banker, and InterContinental Hotels Group share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in…
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Comments Off on How SAP Used Social Media Reporters to “Energize” a Corporate Event — live from BlogWell
Case Studies
December 14, 2010
Transforming Scholastic Book Clubs Customers into Brand Ambassadors — live from BlogWell
Come to BlogWell: How Big Brands Use Social Media on February 2 in Austin to hear Toyota, REI, Texas Instruments, Kellogg’s, and more share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get…
Live from BlogWell
November 9, 2010
Discovery Communications: Social Media’s Role Throughout “Shark Week” — Live from BlogWell
Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 3:50 — Kurt Vanderah introduces Discovery Communications’ Manager of Digital Communications, Amber Harris and VP of Social Media Communications, Gayle Weiswasser. 3:50 — Shark Week is longest running programming event –23 years — and is strongly associated with Discovery Channel. 3:52 –…
Live from BlogWell
November 9, 2010
BlackRock: The Power of Social Media for Internal Collaboration — Live from BlogWell
Coverage of this session by SAP’s Michael Brenner, who blogs at B2B Marketing Insider. Follower him on Twitter at @brennermichael. 4:30 — Bergen Anderson introduces BlackRock’s Director of eBusiness, Jonathan Haley. 4:31 — Jonathan: Going to explain the “Secret Formula of Social Media Success.” 4:33 — Jonathan: The challenge is to feed valuable information to…
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