Tag Archives: case study
Live from BlogWell April 7, 2010

Graco: Social Media’s Role in Product Recalls — Live from BlogWell

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2:10 – Andy Sernovitz introduces Kelly Voelker from Graco 2:11 – Kelly is going to share information around a recall that Graco faced. 2:11 – Jan 20, 2010, 7:00am the news of the recall went out over the newswire.  They announced a recall of 1.5 million strollers worldwide after 7 injuries were reported.  The recall…

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Live from BlogWell April 7, 2010

Tyson Foods: Building Community with Social Media — Live from BlogWell

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2:10 — Kurt Vanderah introduces Tyson Food’s Director of Community & Public Relations, Ed Nicholson. 2:10 — Ed explains how much things have changed since his first BlogWell a year ago. Tyson uses cause branding, not cause marketing. They have 100 communities with operations. 2:11 – Ed: Hunger Relief for 10 years. Donate 8-10 million…

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Live from BlogWell April 7, 2010

AT&T: Building a Social Media Policy — Live from BlogWell

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3:49 – Andy Sernovitz introduces Blair Klein, Director of Emerging Communications at AT&T 3:50 – Blair sets the expectation that she won’t be as funny as Andy 😉 3:50 – Everyone feels that they are far behind in using social media.  AT&T still problems and issues that they are dealing with.  Everyone is learning so…

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Live from BlogWell April 7, 2010

General Mills: Reaching Influencers in Social Media — Live from BlogWell

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4:30 – Andy Sernovitz introduces David Witt, Manager, Brand Public Relations at General Mills. 4:31 – General Mills brands are found in virtually every household in America – Pillsbury, Yoplait, Cherios, etc.  General Mills is in the process of going social and different brands are in different places.  For example, Betty Crocker has been getting…

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Case Studies, Events March 16, 2010

The U.S. Navy’s social media integration strategy — live from BlogWell

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Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, Dell, Procter & Gamble, General Mills, and Graco share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal —…

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Live from BlogWell February 16, 2010

Avery Dennison: Getting Started in Social Media — Live from BlogWell

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3:50 — Andy Sernovitz introduces Joyce Munoz, Group Manager, Interactive Marketing for Avery Dennison. 3:50 — Joyce introduces her case study, saying she’ll be focusing on her labels and binders division. 3:51 — Joyce: We really do still consider ourselves newbies, but we’re learning. 3:52 — Joyce said they originally wondered if anyone would even…

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Live from BlogWell February 16, 2010

Starbucks: Social Media at Starbucks — Live from BlogWell

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1:30 — Andy Sernovitz introduces Starbucks’ Director of Digital Strategy, Alexandra Wheeler, and Category Manager, Social Media, Matthew Guiste. 1:31 — Alexandra: I lead the digital strategy team, we look after all the paid digital advertising — as well as social media. Matthew is on my team and heads up our global social media efforts….

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Live from BlogWell February 16, 2010

U.S. Navy: Navy Social Media: Integration and Strategy — Live from BlogWell

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1:25 — Kurt Vanderah introduces the U.S. Navy’s Director of Emerging Media Integration, Scott McIlnay. 1:26 — Scott says their mission includes advocacy, policy, training, best practices, management, metrics and analysis, identify emerging trends, and keep focus over the horizon. 1:27 — Scott: Social media makes the Navy a better service and as a result…

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Featured Downloads
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9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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