2:30 — Kurt Vanderah introduces PEMCO’s Chief Marketing Officer, Rod Brooks. 2:11 — Rod starts his talk on how PEMCO has deployed the use of social media tools. 2:12 — Rod shows PEMCO’s “Helpful guide to the people in the NW”. He says, “In order to be local, we need to demonstrate that we know…
Tag Archives: case study
Live from BlogWell
May 5, 2010
PEMCO: From Student to World Class — Live from BlogWell
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Live from BlogWell
May 5, 2010
Microsoft: The Microsoft Experience — Live from BlogWell
1:29 — Andy Sernovitz introduces Microsoft’s Community and Online Support Director, Nestor Portillo. 1:29 — Nestor talks about customer service and social media. People having conversations outside of MSFT community without MSFT participating. 1:30 — Nestor: Driver for getting involved – it’s expected that we participate. One of our most important segments is very active on Facebook….
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Live from BlogWell
May 5, 2010
Boeing: Obi-Wan and Boeing — Live from BlogWell
1:30 — Kurt Vanderah introduces Boeing’s Communications Director, Todd Blecher. Todd will talk about Boeing online communication approach and its evolution: Obi-Wan and Boeing. 1:36 — Todd offers a give away to the audience” “You must do what you feel is right, of course” belongs to what context of Star Wars, Epidose IV? Person in…
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Case Studies
April 29, 2010
How Tyson Foods is building community with social media — live from BlogWell
Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, PEMCO, Nokia, ExOfficio, Boeing, and Intel share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250….
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Live from BlogWell
April 7, 2010
Dell: Social Media Outreach — Live from BlogWell
4:30 — Kurt Vanderah introduces Dell’s Chief Blogger, Lionel Menchaca. 4:30 — Lionel explains how Dell is changing its listening and engaging strategy. Has been doing since 2006. Is becoming more sophisticated. 4:32 – Lionel shares timeline showing growth from blog outreach in 2006 with very small team monitoring blogosphere and responding. When appropriate, would…
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Live from BlogWell
April 7, 2010
Duke Energy: Building Awarenesss with Real-Time Response — Live from BlogWell
3:50 — Kurt Vanderah introduces Duke Engery’s Social Media Specialist, Lisa Hoffmann, and Michelle Pearson, Director of Social Media. 3:50 – Michelle takes us on a journey of how first got started – with genuine need. On the eve of a winter storm approaching Cincinnati area. Went into normal practice to start preparing to alert…
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Live from BlogWell
April 7, 2010
Hilton Worldwide: Implementing a Global Social Media Strategy — Live from Blogwell
1:30 — Kurt Vanderah introduces Hilton Worldwide’s Director of Website Management & Communication, Shannon McDowell. 1:30 –- Shannon explains guests, hotels are talking and they want to lead the way. 3,500 hotels in 81 countries. 1:32 –- Shannon tells how Hilton put together committee and Altimeter Group to develop strategies, best practices, tools to roll…
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Live from BlogWell
April 7, 2010
Procter & Gamble: Social Media for Beauty Brands — Live from BlogWell
1:25 – Andy Sernovitz introduces Anitra Marsh, Global External Relations manager. 1:25 – Her role is to look at the beauty brands and their opportunities with social media. 1:26 – All of the brands have different equity and target markets. 1:26 – There are 4 common approaches that have worked well for them, and she…
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