Tag Archives: Carnegie Deli

The four rules of word of mouth marketing

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] In word of mouth marketing, there are a few fundamental essentials that — if you get right — can start a whole bunch of conversations. Before…

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The one word of mouth question you should be asking yourself

Before you launch a product, run an ad, create a sale, host an event — whatever — before you do it, ask yourself: Would anyone tell a friend about this? It’s the number one rule in word of mouth marketing. Without the element of “remarkable,” your product, your idea, and your story won’t spread. The…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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