[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] In word of mouth marketing, there are a few fundamental essentials that — if you get right — can start a whole bunch of conversations. Before…
The one word of mouth question you should be asking yourself
Before you launch a product, run an ad, create a sale, host an event — whatever — before you do it, ask yourself: Would anyone tell a friend about this? It’s the number one rule in word of mouth marketing. Without the element of “remarkable,” your product, your idea, and your story won’t spread. The…