In Canada, one neighborhood woke up to find their cars barricaded by feet of snow. But luckily, Subaru had secretly stuck branded snow shovels in the piles of snow next to 500 cars the night before. Now, a whole neighborhood has a warm and fuzzy story about Subaru to tell — and a whole neighborhood…
How to ask for a referral: Lead with making sure the customer is satisfied
Referrals are best won when you ask politely and it follows an initial note ensuring the satisfaction of your customers. Here’s an example from a small Minnesota auto dealer, a letter sent about six months after the sale: I thought I would write to say thank you again. I try to keep in contact with…