[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Can you teach people something? Can you make people feel at home? Can you throw a party? Then you have what it takes to…
Tag Archives: brand loyalty
Frayed emotions when it comes to brands
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Are we at the end of brand loyalty? First, let’s be…
TED and the art of loyalty
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. People don’t like to admit just how addicted they are to…
Turning the tables on loyalty
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Brands talking about loyalty has been happening for decades. And…
