The Brains on Fire team asks you to dig deep and discover what ignites powerful, sustainable, word of mouth movements.
Tag Archives: book
Free download: The Face-to-Face Book (Introduction) by Ed Keller and Brad Fay
According to research, “More than 90 percent of the conversations about products, services, and brands that take place every day in America happen offline.” In this book about in-person social networking, word of mouth marketing experts Ed Keller and Brad Fay prove how offline word of mouth is the key to soaring revenues. Together with…
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Winners of the revised edition of Andy’s best-seller on word of mouth marketing
A big congratulations to Vicky Hennegan, Nick Scarpino, Tim Bursch, Scott Davila, Michael Steedle, Derek Smith, Cristhian Mestre, Katia Adams, Monica Ginder, and Sara McVey. You folks have won a limited edition, super-secret copy of the revised edition of Andy’s Word of Mouth Marketing: How Smart Companies Get People Talking. If you’re one of the…
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From the book: WOM works for Business-to-Business, too
This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. One of the most common questions we get is: Does any of this WOM stuff work for BtoB marketers? The…
New section from the updated word of mouth book: Business-to-business word of mouth
This new section from the revised edition of Andy Sernovitz’ book, Word of Mouth Marketing: How Smart Companies Get People Talking, is dedicated to BtoB word of mouth tips and strategies. This section covers what’s different (and what’s the same) in traditional business-to-consumer and BtoB word of mouth strategies, as well as the top five…
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New case studies from the updated edition of Andy Sernovitz’ best-selling book on word of mouth
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. Next week we’ll go into more detail on the specific examples, but here’s…
The top-secret collector’s edition of the revised book on word of mouth
We’ve created a special, top-secret version of the new edition of the book, Word of Mouth Marketing: How Smart Companies Get People Talking. This special version is specifically created for those WOM believers out there with the passion to join and spread the Secret and Mysterious Order of Word of Mouth. It outlines the high…
