3:10 — Kurt Vanderah introduces GasPedal and Social Media Business Council’s CEO, Andy Sernovitz. 3:12 – Andy says “it’s all about trust.” Great, meaningful message – built on trust foundation first. Ethics is the first thing you do. Only way to make it work; the right thing to do. I trust these people enough to…
Tag Archives: BlogWell
Live from BlogWell
April 7, 2010
Andy Sernovitz: Social Media Ethics Briefing — Live from Blogwell
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Live from BlogWell
April 7, 2010
Hilton Worldwide: Implementing a Global Social Media Strategy — Live from Blogwell
1:30 — Kurt Vanderah introduces Hilton Worldwide’s Director of Website Management & Communication, Shannon McDowell. 1:30 –- Shannon explains guests, hotels are talking and they want to lead the way. 3,500 hotels in 81 countries. 1:32 –- Shannon tells how Hilton put together committee and Altimeter Group to develop strategies, best practices, tools to roll…
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Live from BlogWell
April 7, 2010
Procter & Gamble: Social Media for Beauty Brands — Live from BlogWell
1:25 – Andy Sernovitz introduces Anitra Marsh, Global External Relations manager. 1:25 – Her role is to look at the beauty brands and their opportunities with social media. 1:26 – All of the brands have different equity and target markets. 1:26 – There are 4 common approaches that have worked well for them, and she…
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Live from BlogWell
April 7, 2010
Graco: Social Media’s Role in Product Recalls — Live from BlogWell
2:10 – Andy Sernovitz introduces Kelly Voelker from Graco 2:11 – Kelly is going to share information around a recall that Graco faced. 2:11 – Jan 20, 2010, 7:00am the news of the recall went out over the newswire. They announced a recall of 1.5 million strollers worldwide after 7 injuries were reported. The recall…
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Live from BlogWell
April 7, 2010
Tyson Foods: Building Community with Social Media — Live from BlogWell
2:10 — Kurt Vanderah introduces Tyson Food’s Director of Community & Public Relations, Ed Nicholson. 2:10 — Ed explains how much things have changed since his first BlogWell a year ago. Tyson uses cause branding, not cause marketing. They have 100 communities with operations. 2:11 – Ed: Hunger Relief for 10 years. Donate 8-10 million…
Live from BlogWell
April 7, 2010
AT&T: Building a Social Media Policy — Live from BlogWell
3:49 – Andy Sernovitz introduces Blair Klein, Director of Emerging Communications at AT&T 3:50 – Blair sets the expectation that she won’t be as funny as Andy 😉 3:50 – Everyone feels that they are far behind in using social media. AT&T still problems and issues that they are dealing with. Everyone is learning so…
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Live from BlogWell
April 7, 2010
General Mills: Reaching Influencers in Social Media — Live from BlogWell
4:30 – Andy Sernovitz introduces David Witt, Manager, Brand Public Relations at General Mills. 4:31 – General Mills brands are found in virtually every household in America – Pillsbury, Yoplait, Cherios, etc. General Mills is in the process of going social and different brands are in different places. For example, Betty Crocker has been getting…
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Live from BlogWell
April 7, 2010
Welcome Session — Live from BlogWell
1:00 — GasPedal’s Andy Sernovitz opens BlogWell: How Big Brands Use Social Media here in Cincinnati, hosted by Duke Energy. 1:01 – Kurt Vanderah introduces the conference and logistics. 1:02 – Kurt says that blogging and tweeting is encouraged – #blogwell. All sessions will be filmed and shared on www.SocialMedia.org for free. 1:03 – Kurt…
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