4:20 — Kurt Vanderah introduces Nick Ayres, New Media + Content Manager & Corporate Communications Manager, and Sarah Molinari, Corporate Communications Manager for The Home Depot. 4:21 — Nick walks us through the overall social media approach by The Home Depot. 4:22 — Nick: It’s easy to forget that we’re a relatively young company, and…
Tag Archives: BlogWell Atlanta
Case Studies
November 10, 2009
The Home Depot: Our social media road trip — live from BlogWell
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Case Studies
November 10, 2009
SunGard: Building social media from within — live from BlogWell
4:20 — Peter Waldheim introduces Valeria Maltoni, SunGard’s Director of Marketing Communications. 4:21 — Valeria: How did we sell social media in a company that needs to be conservative by nature of what it does – business continuity management and planning. 4:22 — Online,Valeria is the supporting actor to the business to make them successful…
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Case Studies
November 10, 2009
UPS: Protecting your brand through social media — live from BlogWell
3:40 — Phil Nieman introduces Debbie Curtis-Magley, Manager, Corporate Public Relations at UPS. 3:42 — Debbie: I’m going to talk about protecting your reputation. This conversation centers around a labor law that was passed that affected FedEx, and that UPS was already following (Debbie shows a video of FedEx’s effort to target UPS). 3:45 —…
Case Studies
November 10, 2009
Turner Broadcasting System: A thriving media company in the social media era — live from BlogWell
3:40 — Andy Sernovitz introduces Seth Miller, Turner Broadcasting System’s Digital Marketing Director. 3:41 — Seth highlights TNT, TBS, and TCM as the networks he’ll cover in his presentation. 3:42 — Seth: I’m going to go out on a limb and say the killer app here for social media is people. 3:44 — Seth says…
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Case Studies
November 10, 2009
Andy Sernovitz: Social Media Ethics Briefing: Staying Out of Trouble — live from BlogWell
3:15 — Andy Sernovitz opens his presentation on social media ethics. 3:16 — Andy: If you’ve ever been to any of our events, you know we always include a lesson on ethics. It’s what we do. 3:17 — Andy: You can’t have any viral success — you can’t have any social media success — without…
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Case Studies
November 10, 2009
Newell Rubbermaid: Social media from a multi-brand perspective — live from BlogWell
2:10 — Andy Sernovitz introduces Bert DuMars, Newell Rubbermaid’s VP, E-Business & Interactive Marketing. 2:13 — Bert presents GigaTweet, which shows the number of real-time tweets going on right now, and says we live in an amazing time. 2:13 — Bert: When we look at social media marketing, it’s very simple: test and learn. Everyone…
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Case Studies
November 10, 2009
Orange Business Services: Succeeding in social media initiatives — live from BlogWell
2:13 — Phil Nieman introduces Yann Gourvennec, Head of Internet & Digital Media at Orange Business Services. 2:14 — Yann is in charge of 50 + websites. Social media is an integral part of their strategy. 2:15 — Orange Group is over 29,000 people and distributing all over the world. 2:16 — Yann says that…
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Case Studies
November 10, 2009
Coca-Cola: The creation of Expedition 206 — Live from BlogWell
1:30 — Andy Sernovitz introduces Adam Brown, Coca-Cola’s Group Director, Digital Communications. 1:31 — Adam: If we were to rewind a few years ago, I would have said our homepage was Google. And it many ways it is — this happens about 1.2 million times per month. But if you look today, our homepage has…
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