[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] While word of mouth marketing is more sustainable, cost-effective, and (we think) fun than traditional marketing — you don’t have to throw out all…
Tag Archives: billboard
How FRONTLINE made an ad worth talking about
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Two surprise-marketing tactics in one — “Wear virgin contact lenses” and “take things out of…
