Tag Archives: BIGresearch
WOM Research April 8, 2009

Word of mouth research: WOM is the biggest influencer in apparel and electronics purchases

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When buying apparel and electronics, consumers look primarily to their peers for information about products, retailers, and past shopping experiences. That’s according to a study by the Retail Advertising and Marketing Association and BIGresearch. Findings from the study include: At 44.4%, WOM is the number one influencer in electronics purchases At 34.4%, WOM is the…

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