Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…
Social media case study from Scott Monty of Ford
Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…
Ford: “Supporting Positive Online Word of Mouth” — Live from BlogWell
4:20 — Andy Sernovitz introduces Scott Monty, Ford’s Global Digital and Multimedia Communications Manager. See the slideshow at http://slideshare.net/scottmonty 4:21 — Scott: Ford has a 95% recognition rate globally. 4:22 — Scott: We are in a very tumultuous time. Scott explains how when he first came to Ford, all he thought of the company was…
AccuQuote: “Social Media for the Analytic Marketer” — Live from BlogWell
4:20 — Bob Pearson introduces Sean Cheyney, AccuQuote’s VP of Marketing and Business Development. 4:23 — Sean: ROI is a big question in social media. AccuQuote is very analytical in everything that we do. We say “we’ll do branding” but it’s a by-product of doing direct response. Early on, the question was how we can…
Progressive: “Social Media in ‘Unsocial’ Industries'” — Live from BlogWell
3:40 — Bob Pearson introduces Matthew Lehman, Progressive’s Web Experience Director. 3:41 — Matt: My day job is my regular job, and my night job is social media. 3:41 — Matt: If it moves, we insure it, including Segways. We also like to think of ourselves as an innovative company. 3:42 — Matt says it’s…
McDonald’s: “Social Media at Local, Regional, and Global Scales” — Live from BlogWell
3:40 — Andy Sernovitz introduces Heather Oldani, Senior Director of Communications and Steve Wilson, Senior Director of Global Web Communications of McDonald’s. 3:41 — Heather’s 3 questions McDonald’s is focused on in social media: 1. What is this really about? 2. What is the brand opportunity? 3. How do we structure ourselves for success? 3:42…
Andy Sernovitz: “Social Media Ethics Briefing: Staying Out of Trouble” — Live from BlogWell
3:10 — Andy begins his presentation on social media ethics and how to keep your brand out of trouble. 3:12 — Andy: If you’ve ever been to one of our events before, you know you’re going to get a word of mouth and social media ethics talk. We do this because our entire business is…
Walmart: “Engaging with Massive Audiences” — Live from BlogWell
2:10 — Andy Sernovitz introduces Suraya Bliss, Sr. Director of Corporate Web Properties and Digital Technologies, and Dave Tovar, Sr. Director of Digital Communications and PR. 2:12 — Suraya: One of the challenges we all face is how to make social media relevant to leadership and decision makers. What we did at Walmart was create…