Tag Archives: big business social media

How to be awesome on Twitter and Facebook — live with CME Group’s Allan Schoenberg

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and CME Group’s Director of Corporate Communications, Allan Schoenberg. Here Allan shares a few tips on how to effectively use tools like Twitter…

Read More Comments Off on How to be awesome on Twitter and Facebook — live with CME Group’s Allan Schoenberg

The Home Depot: Our social media road trip — live from BlogWell

4:20 — Kurt Vanderah introduces Nick Ayres, New Media + Content Manager & Corporate Communications Manager, and Sarah Molinari, Corporate Communications Manager for The Home Depot. 4:21 — Nick walks us through the overall social media approach by The Home Depot. 4:22 — Nick: It’s easy to forget that we’re a relatively young company, and…

Read More Comments Off on The Home Depot: Our social media road trip — live from BlogWell

SunGard: Building social media from within — live from BlogWell

4:20 — Peter Waldheim introduces Valeria Maltoni, SunGard’s Director of Marketing Communications. 4:21 — Valeria: How did we sell social media in a company that needs to be conservative by nature of what it does – business continuity management and planning. 4:22 — Online,Valeria is the supporting actor to the business to make them successful…

Read More Comments Off on SunGard: Building social media from within — live from BlogWell

UPS: Protecting your brand through social media — live from BlogWell

3:40 — Phil Nieman introduces Debbie Curtis-Magley, Manager, Corporate Public Relations at UPS. 3:42 — Debbie: I’m going to talk about protecting your reputation. This conversation centers around a labor law that was passed that affected FedEx, and that UPS was already following (Debbie shows a video of FedEx’s effort to target UPS). 3:45 —…

Read More 2 Comments

Turner Broadcasting System: A thriving media company in the social media era — live from BlogWell

3:40 — Andy Sernovitz introduces Seth Miller, Turner Broadcasting System’s Digital Marketing Director. 3:41 — Seth highlights TNT, TBS, and TCM as the networks he’ll cover in his presentation. 3:42 — Seth: I’m going to go out on a limb and say the killer app here for social media is people. 3:44 — Seth says…

Read More Comments Off on Turner Broadcasting System: A thriving media company in the social media era — live from BlogWell

Andy Sernovitz: Social Media Ethics Briefing: Staying Out of Trouble — live from BlogWell

3:15 — Andy Sernovitz opens his presentation on social media ethics. 3:16 — Andy: If you’ve ever been to any of our events, you know we always include a lesson on ethics. It’s what we do. 3:17 — Andy: You can’t have any viral success — you can’t have any social media success — without…

Read More Comments Off on Andy Sernovitz: Social Media Ethics Briefing: Staying Out of Trouble — live from BlogWell

Newell Rubbermaid: Social media from a multi-brand perspective — live from BlogWell

2:10 — Andy Sernovitz introduces Bert DuMars, Newell Rubbermaid’s VP, E-Business & Interactive Marketing. 2:13 — Bert presents GigaTweet, which shows the number of real-time tweets going on right now, and says we live in an amazing time. 2:13 — Bert: When we look at social media marketing, it’s very simple: test and learn. Everyone…

Read More Comments Off on Newell Rubbermaid: Social media from a multi-brand perspective — live from BlogWell

Orange Business Services: Succeeding in social media initiatives — live from BlogWell

2:13 — Phil Nieman introduces Yann Gourvennec, Head of Internet & Digital Media at Orange Business Services. 2:14 — Yann is in charge of 50 + websites. Social media is an integral part of their strategy. 2:15 — Orange Group is over 29,000 people and distributing all over the world. 2:16 — Yann says that…

Read More Comments Off on Orange Business Services: Succeeding in social media initiatives — live from BlogWell
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More